Services

In international project business and market development

(please click on the headline for each service for details)

  • Study of the target market
  • Analysis of the competitors
  • Examination of the attractiveness of the new product in the target market
  • Identification of your competitive advantages
  • Development of a marketing mix
  • Development of a plan of action
  • Determination of controlling parameters
  • Implementation 
  • Review of your company’s relative success in a specific market
  • Identification and systematic evaluation of market forces
  • Development of new opportunities in the target market
  • Development of a plan of action
  • Determination of controlling parameters
  • Implementation
  • Definition of business objective (such as introduction of a new product or entry into a new market)
  • Development of business cases:  plan scenarios, worst cases scenarios, etc.
  • Identification of resource requirements
  • Development of a plan profit-and-loss statement and balance sheet
  • Development of a plan of action
  • Determination of controlling parameters
  • Implementation
  • Support with founding of subsidiary

…especially for the USA, Brazil, Europe, Saudi Arabia and Russia.
Is the target market or customer already identified?...

  • Identification of competitive advantages of your product in relation to the target market and the competition
  • Presentation of your company and your product to the customer - at a trade fair or during visits, etc.
  • Establishment of the customer’s requirements and expectations
  • Determination of the degree of overlap between your customer’s requirements and the characteristics of your product as well as necessary measures to ensure sufficient fit between the two.
  • With regards to a specific customer request, determination of the relevant competitive advantages of your product
  • Development of a product solution with your project engineer or engineering team
  • Presentation of solution to your customer
  • Repetitive process until the order has been won
  • Presentation of your company and products to a perspective customer
  • Registering the enquiry or RFP and evaluating the project requirements
  • Development of a sales strategy (time schedule containing the necessary steps during the sales processes)
  • Development of a convincing offer
  • Presentation and discussion of the offer with your customer
  • Order negotiation
  • Contract negotiation
  • Coordination between your customer and the departments of your company
  • Support in the coordination of the project between subcontractors and your company
  • Project completion up to take-over by your customer
  • Prevention: clear definition of contractually relevant project parameters
  • If problems still occur: development of solutions, which are acceptable to both parties

 


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